Privacy policy
Latest update:
June 25th, 2026
Introduction
Alfred ("we", "us", or "our") is committed to protecting the privacy and security of your personal and business information. This Privacy Policy explains how we collect, use, store, and share your data when you use Alfred's AI receptionist platform, website, and related services ("Service").
By accessing or using the Service, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please discontinue use of the Service.
This policy applies to all users of the Service, including business account holders, their authorised team members, and visitors to our website.
Information We Collect
We collect the following types of information:
Account Information:
Name, email address, phone number, and business details provided during registration.
Billing and payment information processed through our third-party payment provider.
Business Content:
Business descriptions, service information, FAQs, and other content you provide to train your AI receptionist.
Customer interaction data, including questions received and responses generated by the Service.
Usage Data:
Log data such as IP address, browser type, device information, and access times.
Feature usage patterns, session duration, and interaction analytics.
Performance metrics and error reports.
Cookies and Similar Technologies:
We use cookies, local storage, and similar technologies to maintain sessions, remember preferences, and analyse usage. See "Cookies and Tracking Technologies" below for details.
How We Use Your Information
We use your information for the following purposes:
To provide, operate, and maintain the Service, including generating AI responses on behalf of your business.
To process payments and manage your subscription.
To personalise and improve the accuracy of your AI receptionist based on the content you provide.
To communicate with you about your account, service updates, and support requests.
To monitor and analyse usage trends, performance, and reliability of the Service.
To detect, prevent, and address fraud, abuse, security issues, and technical problems.
To comply with legal obligations and enforce our Terms of Service.
We do not sell your personal information to third parties. We do not use your business content to train AI models for other customers without your explicit consent.
AI Data Processing
Alfred uses artificial intelligence to generate responses based on the business information you provide. You should be aware that:
Your business content is processed by our AI systems and may be sent to third-party AI providers (such as large language model APIs) to generate responses.
Customer queries received through your AI receptionist are processed in real time and may be temporarily stored for response generation.
We implement appropriate technical safeguards to protect your data during AI processing, including encryption in transit.
AI-generated responses are produced algorithmically and are not reviewed by Alfred staff unless you request support or report an issue.
We do not use your proprietary business content to train or fine-tune general AI models shared across customers.
You remain the data controller for all customer interactions handled through your AI receptionist. Alfred acts as a data processor on your behalf for the purposes of generating responses.
Data Sharing and Third Parties
We may share your information with the following categories of third parties:
Service Providers:
Cloud hosting and infrastructure providers for data storage and processing.
Payment processors for handling billing and subscriptions.
AI model providers for generating receptionist responses.
Analytics providers to help us understand and improve the Service.
All third-party providers are contractually required to protect your data and use it only for the purposes we specify.
Legal and Compliance:
We may disclose your information if required by law, regulation, legal process, or government request.
We may share data to protect Alfred's rights, safety, or property, or that of our users and the public.
Business Transfers:
In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction. We will notify you of any such change and any choices you may have regarding your data.
Data Storage and Security
We take the security of your data seriously and implement industry-standard measures to protect it:
All data is encrypted in transit using TLS and at rest using AES-256 encryption.
Access to personal and business data is restricted to authorised personnel on a need-to-know basis.
We conduct regular security assessments and vulnerability testing.
We maintain secure backup procedures and disaster recovery plans.
Your data is stored on servers located in secure data centres. While we strive to protect your information, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security but will promptly notify you of any data breach that may affect your personal information in accordance with applicable laws.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
Essential Cookies:
Required for the Service to function, including authentication, session management, and security. These cannot be disabled.
Analytics Cookies:
Help us understand how users interact with the Service so we can improve performance and usability. These are anonymised where possible.
Preference Cookies:
Remember your settings, language preferences, and customisation choices.
We do not use advertising or third-party tracking cookies. You can manage cookie preferences through your browser settings. Disabling essential cookies may affect the functionality of the Service.
Data Retention
We retain your data only for as long as necessary to fulfil the purposes described in this policy:
Account information is retained for the duration of your active subscription and for 30 days following account closure.
Business content and AI training data is deleted within 30 days of account termination or upon your request.
Customer interaction logs are retained for up to 12 months for service improvement and support purposes, unless you request earlier deletion.
Usage and analytics data is retained in anonymised form for up to 24 months.
Billing records are retained as required by applicable tax and accounting regulations.
After the retention period, your data is securely deleted or anonymised so that it can no longer be associated with you or your business.
Your Privacy Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
Access: Request a copy of the personal data we hold about you.
Correction: Request that we correct any inaccurate or incomplete information.
Deletion: Request the deletion of your personal data, subject to legal retention requirements.
Data Portability: Request a copy of your data in a structured, commonly used, machine-readable format.
Objection: Object to the processing of your personal data for certain purposes.
Restriction: Request that we restrict the processing of your data in certain circumstances.
Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by email or through a prominent notice within the Service at least 14 days before the changes take effect.
We encourage you to review this policy periodically. The "Latest update" date at the top of this page indicates when the policy was last revised. Your continued use of the Service after changes become effective constitutes your acceptance of the updated policy.
Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us at: